Forever Forward


Since 2002, Hudson has been fundamental in the transformation of the denim market. Founded by Peter Kim, Hudson has fueled the growth of the category worldwide through unyielding
passion and positive energy. Rooted in the legacy of British cool and liberated by the free spirit of LA, Hudson is worn as a badge of style and a commitment to being Forever Forward.

FOREVER FORWARD is about pushing boundaries in our field and with our craft. It is our way of living by and acting on a very simple idea: Things don’t have to be the way they are. In everything we do, our goal is to inspire and empower our employees, our communities and our consumers to challenge routines and affect change.